http://help.sap.com/saphelp_crmscen70/helpdata/en/20/f984bfca3f4312bf6ebab36673036b/content.htm
In Customizing for Customer Relationship Management under
Industry Solutions 
Utility Industries Settings for User Interfaces Identification Define Identification Profiles , define the identification profiles for the technical componentIUICMD (Identification & Master Data) in the interaction center.
BAdI:Identification and Master Data
This Business Add-In (BAdI) is used in the Utilities Industry: Interaction Center (CRM-IU-IC) component.
With BAdI Identification and Master Data (CRM_IUICMD_BADI), you can implement methods that allow you to adjust the identification to meet your own requirements.
This allows you to change pushbuttons, searches, and context areas.
Default Settings
The BAdI implementation CRM_IUICMD_BADI is active as standard. The default coding is also executed if no customer implementation exists. The BAdI is not filter-dependent. The BAdI is designed for multiple use. All activated implementations are called and executed.
Activities
For more information about the implementation of BAdIs within the enhancement concept, see SAP Library for SAP NetWeaver under BAdI Implementation. See also: This BAdI uses the interface IF_CRM_IUICMD_BADI. For more information, display the interface in the Class Builder.
